Marketing · Digital strategy · Brand partnerships

Building
connections.
Driving impact.

I'm Anthony Wamutitu — a Kenyan-born, US-based marketer blending creative storytelling, audience insights and cross-border partnerships to bring brands and people together.

Explore my work ↗Get in touch
Portrait of Anthony Wamutitu
Anthony Wamutitu (Tony)Nairobi → USA
7.8MTikTok post views · past 365 days
32.5KTikTok followers
44.5KViews on featured Lagos post
194Website visits from featured ad
01 / Selected work

Projects with
purpose.

From connecting international event brands to interpreting real campaign KPIs, my work sits where strategy meets execution.

Piano People logo over a live-event crowd, Amapiano to the World
Featured project 01 · Brand partnerships · In progress

Connecting the UK and Kenya through music.

I initiated the introduction between UK-based Piano People and Kenya-based Invite Only, bringing both teams into discussions around a potential Nairobi event collaboration. I supported early conversations and coordination across markets.

International partnershipsRelationship buildingEvent strategy
Brand context: Piano People reports 250,000+ cumulative attendees across its events; Invite Only reports 10,000+ attendees across events in different Kenyan regions. These figures describe the organizations' reach, not results of this proposed collaboration.
Piano People brand visual×Invite Only logoPiano People · Invite Only
Lagos Boulevard official white monogram on deep green background
Featured project 02 · Digital marketing & social media

Lagos Boulevard, Atlanta

Managed social media advertising and campaign reporting with a $500 paid-media budget. Monitored performance indicators such as views, reach, post interactions and website visits to assess content response and identify trends for campaign decisions. Also supported brand partnership outreach.

Paid Instagram adsKPI reportingSocial media management
44,592Total post views, including ads
1,649Post interactions
4,801Ad views
194Website visits from ad
Instagram post insights showing 44,592 views, 1,649 interactions and 14,783 reach
Overall post performance: 14,783 reach, 746 shares, 730 likes and 106 saves. Includes post and any ad results.
Instagram ad insights showing 4,801 views and 194 website visits
Paid-ad performance: 4,801 views, 3,050 reach and 194 website visits.

Performance data shown for the featured Lagos Boulevard creative. The reported $500 refers to the managed advertising budget, not a verified cost for this single ad.

Featured project 03 · Audience & content marketing

Building an audience through content.

Developed and published culture, travel and lifestyle content for a diaspora-focused audience, using audience response, engagement patterns and platform analytics to refine creative direction.

7.8MPost views / 365 days
1.1MLikes / 365 days
53.9KShares / 365 days
5.5MTotal viewers / 365 days
TikTok creator analytics overview: 7.8 million views
Content performance: 7.8M post views, 1.1M likes and 53.9K shares across 365 days.
TikTok follower analytics: 32,517 followers
Audience growth: 32,517 total followers at capture, 57% female audience.
TikTok audience analytics: 5.5 million viewers and 1.4 million new viewers
Audience discovery: 5.5M total viewers and 1.4M new viewers in the same 365-day period.
02 / Content marketing

Culture is a
powerful connector.

My creator experience translates into brand storytelling, content ideation and firsthand audience understanding.

Afro Nation Portugal festival sign and entrance

Experiential content

Afro Nation Portugal

Produced on-site festival content and attendee interviews, connecting live cultural moments with digital storytelling.

TONE's verified Instagram profile with 322K followers

Branded content

TONE by AMP

Collaborated on brand-focused creator content, adapting messaging to a social-first audience. The brand profile is shown as partnership context.

White DETOUR logo on a black background

Entrepreneurial project · In development

DETOUR

Founded an early-stage travel and experiences concept connecting travel, music and culture. Developed brand identity, content direction and early partnership ideas. @detourpassport

03 / My background

Roots in Nairobi.
Perspective without borders.

Born and raised in Kenya, I bring a cross-cultural perspective to American and international marketing opportunities. I combine creative instincts with commercial discipline, relationship building and curiosity about what motivates audiences.

Susan Schein Automotive

Sales Specialist · Aug 2024 – Oct 2026

Built nearly two years of customer-facing commercial experience, pairing consultative selling with relationship management and performance tracking.

  • Used monthly sales KPIs and revenue goals to assess performance, identify sales trends and focus customer follow-up.
  • Guided customers through product evaluation, negotiation and purchasing decisions.
  • Developed practical communication, client service and pipeline-management skills transferable to account and partnership roles.

Core capabilities

Strategy + execution
Digital marketingSocial media managementPaid advertisingKPI analysisBrand partnershipsContent strategyAudience insightsEvent marketingClient relationshipsCreative production
04 / Continued learning

Credentials that
support the craft.

Anthony Wamutitu's Google AI Professional CertificateGoogle AI Professional CertificateGoogle · 8-course professional certificate · 2026
Advertising with MetaMeta · Social media marketing
Measure and Optimize Social Media Marketing CampaignsMeta · Performance measurement
Anthony Wamutitu's Meta Social Media Management certificateSocial Media ManagementMeta · Content and audience strategy
Introduction to Social Media MarketingMeta · Digital marketing foundations